odoo/addons/website_event_track/data/event_demo.xml

<?xml version="1.0" encoding="utf-8"?>
<openerp>
    <data>

        <record id="event_tag1" model="event.track.tag">
            <field name="name">Webinar</field>
        </record>
        <record id="event_tag2" model="event.track.tag">
            <field name="name">Exhibition</field>
        </record>
        <record id="event_tag3" model="event.track.tag">
            <field name="name">Conference</field>
        </record>

        <record id="event_track_tag1" model="event.track.tag">
            <field name="name">Technical</field>
        </record>
        <record id="event_track_tag2" model="event.track.tag">
            <field name="name">Business</field>
        </record>
        <record id="event_track_tag3" model="event.track.tag">
            <field name="name">Lightning Talks</field>
        </record>
        <record id="event_track_tag4" model="event.track.tag">
            <field name="name">Round Table</field>
        </record>

        <record id="event_track_location1" model="event.track.location">
            <field name="name">Room 1</field>
        </record>
        <record id="event_track_location2" model="event.track.location">
            <field name="name">Room 2</field>
        </record>
        <record id="event_track_location3" model="event.track.location">
            <field name="name">Room 3</field>
        </record>
        <record id="event_track_location4" model="event.track.location">
            <field name="name">Room 4</field>
        </record>

        <!--
            This should be done at the end so that the menu is complete
        -->
        <record id="event.event_0" model="event.event">
            <field name="show_tracks">True</field>
            <field name="show_track_proposal">True</field>
            <field name="show_blog">True</field>
        </record>

        <!-- Show menu after so that the menu is created with tracks -->

        <record id="event.event_0" model="event.event">
            <field name="show_menu">True</field>
        </record>

        <!-- Sponsorships -->

        <record id="event_sponsor_0" model="event.sponsor">
            <field name="event_id" ref="event.event_0"/>
            <field name="sponsor_type_id" ref="event_sponsor_type1"/>
            <field name="partner_id" ref="base.res_partner_2"/>
        </record>

        <record id="event_sponsor_1" model="event.sponsor">
            <field name="event_id" ref="event.event_0"/>
            <field name="sponsor_type_id" ref="event_sponsor_type2"/>
            <field name="partner_id" ref="base.res_partner_12"/>
        </record>

        <record id="event_sponsor_2" model="event.sponsor">
            <field name="event_id" ref="event.event_0"/>
            <field name="sponsor_type_id" ref="event_sponsor_type2"/>
            <field name="partner_id" ref="base.res_partner_15"/>
        </record>

        <record id="event_sponsor_3" model="event.sponsor">
            <field name="event_id" ref="event.event_0"/>
            <field name="sponsor_type_id" ref="event_sponsor_type3"/>
            <field name="partner_id" ref="base.res_partner_14"/>
        </record>

    </data>
</openerp>