diff --git a/addons/website/static/src/js/website.snippets.animation.js b/addons/website/static/src/js/website.snippets.animation.js
index c72e2c3b84e..f68097c3f69 100644
--- a/addons/website/static/src/js/website.snippets.animation.js
+++ b/addons/website/static/src/js/website.snippets.animation.js
@@ -137,7 +137,8 @@
             var title = encodeURIComponent($("title").text());
             this.$target.find("a").each(function () {
                 var $a = $(this);
-                $a.attr("href", $(this).attr("href").replace("{url}", url).replace("{title}", title));
+                var url_regex = /\{url\}|%7Burl%7D/, title_regex = /\{title\}|%7Btitle%7D/;
+                $a.attr("href", $(this).attr("href").replace(url_regex, url).replace(title_regex, title));
                 if ($a.attr("target") && $a.attr("target").match(/_blank/i)) {
                     $a.click(function () {
                         window.open(this.href,'','menubar=no,toolbar=no,resizable=yes,scrollbars=yes,height=550,width=600');