diff --git a/openerp/tools/mail.py b/openerp/tools/mail.py
index f62356e2068..693dbecaaf6 100644
--- a/openerp/tools/mail.py
+++ b/openerp/tools/mail.py
@@ -33,6 +33,7 @@ from email.utils import getaddresses
 
 import openerp
 from openerp.loglevels import ustr
+from openerp.tools.translate import _
 
 _logger = logging.getLogger(__name__)
 
@@ -281,7 +282,7 @@ def html_email_clean(html, remove=False, shorten=False, max_length=300, expand_o
             read_more_node.append(read_more_separator_node)
         read_more_link_node = _create_node(
             'a',
-            expand_options.get('oe_expand_a_content', 'read more'),
+            expand_options.get('oe_expand_a_content', _('read more')),
             None,
             {
                 'href': expand_options.get('oe_expand_a_href', '#'),