diff --git a/addons/website/views/website_templates.xml b/addons/website/views/website_templates.xml
index c288dbacb93..b5cfb9a9d7f 100644
--- a/addons/website/views/website_templates.xml
+++ b/addons/website/views/website_templates.xml
@@ -637,11 +637,11 @@ Sitemap: <t t-esc="url_root"/>sitemap.xml
 </template>
 
 <template id="company_description" name="Company Description">
-    <address>
-        <div t-field="res_company.name">Name</div>
+    <address itemscope="itemscope" itemtype="http://schema.org/Organization">
+        <div itemprop="name" t-field="res_company.name">Name</div>
         <br />
-        <div><i class="fa fa-phone"/> <span t-field="res_company.phone"/></div>
-        <div><i class="fa fa-envelope"/> <span t-field="res_company.email"/></div>
+        <div><i class="fa fa-phone"/> <span itemprop="telephone" t-field="res_company.phone"/></div>
+        <div><i class="fa fa-envelope"/> <span itemprop="email" t-field="res_company.email"/></div>
     </address>
      <a t-att-href="res_company.google_map_link()" target="_BLANK">
         <img class="thumbnail img-responsive" t-att-src="res_company.google_map_img()" />
@@ -723,18 +723,20 @@ Sitemap: <t t-esc="url_root"/>sitemap.xml
 </template>
 
 <template id="contact">
-    <address t-ignore="true" class="mb0">
-        <div t-att-class="'name' not in fields and 'css_non_editable_mode_hidden'"><span t-esc="name"/></div>
-        <div t-if="address and 'address' in fields" class='css_editable_mode_hidden'>
-            <i class='fa fa-map-marker'/> <span t-raw="address.replace('\n', options.get('no_tag_br') and ', ' or '&lt;br/&gt; &amp;nbsp; &amp;nbsp; ')"/>
+    <address t-ignore="true" class="mb0" itemscope="itemscope" itemtype="http://schema.org/Organization">
+        <div t-att-class="'name' not in fields and 'css_non_editable_mode_hidden'"><span itemprop="name" t-esc="name"/></div>
+        <div itemprop="address" itemscope="itemscope" itemtype="http://schema.org/PostalAddress">
+            <div t-if="address and 'address' in fields" class='css_editable_mode_hidden'>
+                <i class='fa fa-map-marker'/> <span itemprop="streetAddress" t-raw="address.replace('\n', options.get('no_tag_br') and ', ' or '&lt;br/&gt; &amp;nbsp; &amp;nbsp; ')"/>
+            </div>
+            <div t-if="city and 'city' in fields" class='css_editable_mode_hidden'>
+                <i class='fa fa-map-marker'/> <span itemprop="addressLocality" t-raw="city"/>, <span itemprop="addressCountry" t-raw="country_id"/>
+            </div>
+            <div t-if="phone and 'phone' in fields" class='css_editable_mode_hidden'><i class='fa fa-phone'/> <span itemprop="telephone" t-esc="phone"/></div>
+            <div t-if="mobile and 'mobile' in fields" class='css_editable_mode_hidden'><i class='fa fa-mobile-phone'/> <span itemprop="telephone" t-esc="mobile"/></div>
+            <div t-if="fax and 'fax' in fields" class='css_editable_mode_hidden'><i class='fa fa-file-text-o'/> <span itemprop="faxNumber" t-esc="fax"/></div>
+            <div t-if="email and 'email' in fields" class='css_editable_mode_hidden'><i class='fa fa-envelope'/> <span itemprop="email" t-esc="email"/></div>
         </div>
-        <div t-if="city and 'city' in fields" class='css_editable_mode_hidden'>
-            <i class='fa fa-map-marker'/> <span t-raw="city"/>, <span t-raw="country_id"/>
-        </div>
-        <div t-if="phone and 'phone' in fields" class='css_editable_mode_hidden'><i class='fa fa-phone'/> <span t-esc="phone"/></div>
-        <div t-if="mobile and 'mobile' in fields" class='css_editable_mode_hidden'><i class='fa fa-mobile-phone'/> <span t-esc="mobile"/></div>
-        <div t-if="fax and 'fax' in fields" class='css_editable_mode_hidden'><i class='fa fa-file-text-o'/> <span t-esc="fax"/></div>
-        <div t-if="email and 'email' in fields" class='css_editable_mode_hidden'><i class='fa fa-envelope'/> <span t-esc="email"/></div>
     </address>
 </template>
 
diff --git a/addons/website_event/views/website_event.xml b/addons/website_event/views/website_event.xml
index 6e303464212..d002521b021 100644
--- a/addons/website_event/views/website_event.xml
+++ b/addons/website_event/views/website_event.xml
@@ -48,9 +48,9 @@
                     </div>
                     <ul class="media-list">
                         <li t-foreach="event_ids" t-as="event" class="media">
-                            <div class="media-body">
+                            <div itemscope="itemscope" itemtype="http://schema.org/Event" class="media-body">
                                 <h4 class="media-heading">
-                                    <a t-att-class="event.state == 'done' and 'text-success'" t-attf-href="/event/#{ slug(event) }/#{(not event.menu_id) and 'register/' or ''}"><span t-field="event.name"> </span></a>
+                                    <a itemprop="url" t-att-class="event.state == 'done' and 'text-success'" t-attf-href="/event/#{ slug(event) }/#{(not event.menu_id) and 'register/' or ''}"><span itemprop="name" t-field="event.name"> </span></a>
                                     <small t-if="not event.website_published" class="label label-danger">not published</small>
                                 </h4>
                                 <div>
@@ -59,9 +59,9 @@
                                     </t>
                                 </div>
                                 <div>
-                                    <i class="fa fa-clock-o"></i> <span t-field="event.date_begin"> </span> <i>to</i> <span t-field="event.date_end"> </span>
+                                    <i class="fa fa-clock-o"></i> <span itemprop="startDate" t-field="event.date_begin"> </span> <i>to</i> <span itemprop="endDate" t-field="event.date_end"> </span>
                                 </div>
-                                <div t-field="event.address_id" t-field-options='{
+                                <div itemprop="location" t-field="event.address_id" t-field-options='{
                                     "widget": "contact",
                                     "fields": ["city"]
                                     }'/>
@@ -223,11 +223,11 @@
 
 <template id="event_details">
     <t t-call="website_event.layout">
-        <div class="container">
-            <h1 class="text-center" t-field="event.name"></h1>
+        <div itemscope="itemscope" itemtype="http://schema.org/Event" class="container">
+            <h1 itemprop="name" class="text-center" t-field="event.name"></h1>
             <h4 class="text-center text-muted">
-                <i class="fa fa-clock-o"></i> <span t-field="event.date_begin"/> to
-                <span t-field="event.date_end"/>
+                <i class="fa fa-clock-o"></i> <span itemprop="startDate" t-field="event.date_begin"/> to
+                <span itemprop="endDate" t-field="event.date_end"/>
             </h4>
             <h4 class="text-center text-muted"
                 t-field="event.address_id" t-field-options='{
@@ -258,7 +258,7 @@
 <template id="event_description_full">
     <t t-call="website_event.event_details">
         <div class="col-md-8">
-            <div t-field="event.description"></div>
+            <div itemprop="description" t-field="event.description"></div>
             <div class="clearfix"/>
             <ul class="media-list" id="comment">
                 <li t-foreach="event.website_message_ids" t-as="comment" class="media">
@@ -288,7 +288,7 @@
                     <a t-att-href="event.google_map_link()" target="_BLANK">
                         <img t-att-src="event.google_map_img()" width="100%%"/>
                     </a>
-                    <div class="mt16 mb8" t-field="event.address_id" t-field-options='{
+                    <div itemprop="location" class="mt16 mb8" t-field="event.address_id" t-field-options='{
                         "widget": "contact",
                         "fields": ["address", "phone", "mobile", "fax", "email"]
                         }'/>
diff --git a/addons/website_event_sale/views/website_event_sale.xml b/addons/website_event_sale/views/website_event_sale.xml
index aa56a5542ac..f13e9b1d2d7 100644
--- a/addons/website_event_sale/views/website_event_sale.xml
+++ b/addons/website_event_sale/views/website_event_sale.xml
@@ -22,7 +22,7 @@
 <template id="event_description_full" inherit_id="website_event.event_description_full" inherit_option_id="website_event.event_description_full" name="Event's Ticket form">
     <xpath expr="//div[@t-field='event.description']" position="before">
         <form t-attf-action="/event/add_cart?event_id=#{ event.id }" method="post" t-if="event.event_ticket_ids">
-            <table class="table table-striped">
+            <table itemprop="offers" class="table table-striped">
                 <thead>
                     <tr>
                         <th>Ticket Type</th>
@@ -33,17 +33,19 @@
                     </tr>
                 </thead>
                 <tbody>
-                    <tr t-foreach="event.event_ticket_ids" t-as="ticket">
-                        <td>
-                            <div t-field="ticket.name"/>
-                            <div><small t-field="ticket.product_id.description_sale"/></div>
+                    <tr itemscope="itemscope" itemtype="http://data-vocabulary.org/Offer" t-foreach="event.event_ticket_ids" t-as="ticket">
+                        <td itemscope="itemscope" itemtype="http://data-vocabulary.org/Product">
+                            <div itemprop="name" t-field="ticket.name"/>
+                            <div><small itemprop="description" t-field="ticket.product_id.description_sale"/></div>
                         </td>
-                        <td><span t-field="ticket.deadline"/></td>
+                        <td><span itemprop="priceValidUntil" t-field="ticket.deadline"/></td>
                         <td>
                             <t t-if="ticket.price or editable"><span t-field="ticket.price" t-field-options='{
                                    "widget": "monetary",
                                    "display_currency": "website.pricelist_id.currency_id"
                               }'/>
+                              <meta itemprop="price" t-att-content="ticket.price"/>
+                              <meta itemprop="priceCurrency" t-att-content="website.pricelist_id.currency_id.name"/>
                             </t>
                             <t t-if="not ticket.price and not editable">
                                 <span>Free</span>
diff --git a/addons/website_sale/views/website_sale.xml b/addons/website_sale/views/website_sale.xml
index d81f82e68c2..a492a4fcd69 100644
--- a/addons/website_sale/views/website_sale.xml
+++ b/addons/website_sale/views/website_sale.xml
@@ -50,17 +50,18 @@
 </template>
 
 <template id="products_cart" name="Shopping cart">
+  <div itemscope="itemscope" itemtype="http://schema.org/Product">
   <div class="ribbon-wrapper">
     <div class="ribbon btn btn-danger">Sale</div>
   </div>
   <div class="oe_product_image">
-      <a t-attf-href="/shop/product/{{ slug(product) }}/?{{ keep_query('category', 'search', 'filters') }}">
-          <span t-field="product.image" t-field-options='{"widget": "image"}'/>
+      <a itemprop="url" t-attf-href="/shop/product/{{ slug(product) }}/?{{ keep_query('category', 'search', 'filters') }}">
+          <span itemprop="image" t-field="product.image" t-field-options='{"widget": "image"}'/>
       </a>
   </div>
   <section>
-      <h5><strong><a t-attf-href="/shop/product/{{ slug(product) }}/?{{ keep_query('category', 'search', 'filters') }}" t-field="product.name"/></strong></h5>
-      <div class="product_price" t-if="product.product_variant_ids">
+      <h5><strong><a itemprop="name" t-attf-href="/shop/product/{{ slug(product) }}/?{{ keep_query('category', 'search', 'filters') }}" t-field="product.name"/></strong></h5>
+      <div itemprop="offers" itemscope="itemscope" itemtype="http://schema.org/Offer" class="product_price" t-if="product.product_variant_ids">
           <b>
               <t t-if="abs(product.product_variant_ids[0].lst_price - product.product_variant_ids[0].price) &gt; 0.2">
                 <del class="text-danger"
@@ -72,10 +73,14 @@
               <span t-field="product.product_variant_ids[0].price"  t-field-options='{
                    "widget": "monetary",
                    "display_currency": "website.pricelist_id.currency_id"
-               }'/>
+               }'>
+              </span>
+              <meta itemprop="price" t-att-content="product.product_variant_ids[0].price"/>
+              <meta itemprop="priceCurrency" t-att-content="website.pricelist_id.currency_id.name"/>
           </b>
       </div>
   </section>
+  </div>
 </template>
 
 <template id="products" name="Products">
@@ -210,7 +215,7 @@
 <template id="product_description" inherit_option_id="website_sale.products_cart" name="Product Description">
   <xpath expr="//div[@class='product_price']" position="before">
       <div class="text-info oe_subdescription oe_shadow" t-field="product.description_sale"/>
-      <div class="text-info oe_subdescription" t-field="product.description_sale"/>
+      <div itemprop="description" class="text-info oe_subdescription" t-field="product.description_sale"/>
   </xpath>
 </template>
 
@@ -261,7 +266,7 @@
           <link rel='stylesheet' href='/website_sale/static/src/css/website_mail.css'/>
       </t>
       <t t-set="additional_title" t-value="product.name"/>
-      <div id="wrap" class="js_sale">
+      <div itemscope="itemscope" itemtype="http://schema.org/Product" id="wrap" class="js_sale">
 
         <section class="container mt8">
           <div class="row">
@@ -289,10 +294,10 @@
         <section class="container oe_website_sale" id="product_detail">
           <div class="row">
             <div class="col-sm-7 col-md-7 col-lg-7">
-                <span t-field="product.image" t-field-options='{"widget": "image", "class": "product_detail_img"}'/>
+                <span itemprop="image" t-field="product.image" t-field-options='{"widget": "image", "class": "product_detail_img"}'/>
             </div><div class="col-sm-5 col-md-5 col-lg-4 col-lg-offset-1">
-                <h1 t-field="product.name">Product Name</h1>
-
+                <h1 itemprop="name" t-field="product.name">Product Name</h1>
+                <meta itemprop="url" t-attf-content="/shop/product/{{ slug(product) }}"/>
                 <form action="/shop/add_cart/" class="js_add_cart_json" method="POST">
                     <input type="hidden" t-if="len(product.product_variant_ids) == 1" name="product_id" t-att-value="product.product_variant_ids[0].id"/>
                     <t t-if="len(product.product_variant_ids) &gt; 1">
@@ -308,7 +313,7 @@
                         </label>
                     </t>
 
-                    <div class="product_price mt16" t-if="product.product_variant_ids">
+                    <div itemprop="offers" itemscope="itemscope" itemtype="http://schema.org/Offer" class="product_price mt16" t-if="product.product_variant_ids">
                         <h4>
                             <t t-if="product.product_variant_ids[0].lst_price != product.product_variant_ids[0].price">
                             <span class="text-danger" style="text-decoration: line-through;"
@@ -324,6 +329,8 @@
                                  "widget": "monetary",
                                  "display_currency": "website.pricelist_id.currency_id"
                              }'/>
+                            <meta itemprop="price" t-att-content="product.product_variant_ids[0].price"/>
+                            <meta itemprop="priceCurrency" t-att-content="website.pricelist_id.currency_id.name"/>
                         </h4>
                     </div>
                     <button class="btn btn-primary btn-lg mt8">Add to Cart</button>
@@ -339,7 +346,7 @@
             </div>
           </div>
         </section>
-        <div t-field="product.website_description" class="oe_structure mt16" id="product_full_description"/>
+        <div itemprop="description" t-field="product.website_description" class="oe_structure mt16" id="product_full_description"/>
       </div>
   </t>
 </template>