diff --git a/addons/website/controllers/main.py b/addons/website/controllers/main.py
index 1959abb7ab4..8d797273077 100644
--- a/addons/website/controllers/main.py
+++ b/addons/website/controllers/main.py
@@ -114,13 +114,13 @@ class Website(openerp.addons.web.controllers.main.Home):
     def snippets(self):
         return request.website.render('website.snippets')
 
-    @website.route('/page/<path:path>', type='http', auth="public", multilang=True)
-    def page(self, path, **kwargs):
+    @website.route('/page/<page:page>', type='http', auth="public", multilang=True)
+    def page(self, page):
         values = {
-            'path': path,
+            'path': page,
         }
 
-        return request.website.render(path, values)
+        return request.website.render(page, values)
 
     @website.route('/website/customize_template_toggle', type='json', auth='user')
     def customize_template_set(self, view_id):
diff --git a/addons/website/models/ir_http.py b/addons/website/models/ir_http.py
index 1a29a0c0fad..8350106415d 100644
--- a/addons/website/models/ir_http.py
+++ b/addons/website/models/ir_http.py
@@ -1,4 +1,5 @@
 # -*- coding: utf-8 -*-
+import werkzeug.routing
 import openerp
 from openerp.osv import orm
 from openerp.http import request
@@ -13,6 +14,7 @@ class ir_http(orm.AbstractModel):
         return dict(
             super(ir_http, self)._get_converters(),
             model=ModelConverter,
+            page=PageConverter,
         )
 
     def _auth_method_public(self):
@@ -35,3 +37,22 @@ class ModelConverter(ir.ir_http.ModelConverter):
     def generate(self):
         for id in request.registry[self.model].search(request.cr, request.uid, [], context=request.context):
             yield request.registry[self.model].browse(request.cr, request.uid, id, context=request.context)
+
+class PageConverter(werkzeug.routing.PathConverter):
+    """ Only point of this converter is to bundle pages enumeration logic
+
+    Sads got: no way to get the view's human-readable name even if one exists
+    """
+    def generate(self):
+        View = request.registry['ir.ui.view']
+        views = View.search_read(
+            request.cr, request.uid, [['page', '=', True]],
+            fields=[], order='name', context=request.context)
+        xids = View.get_external_id(
+            request.cr, request.uid, [view['id'] for view in views],
+            context=request.context)
+
+        for view in views:
+            xid = xids[view['id']]
+            if xid:
+                yield xid
diff --git a/addons/website/models/website.py b/addons/website/models/website.py
index 99343b800cf..dbbf72f4702 100644
--- a/addons/website/models/website.py
+++ b/addons/website/models/website.py
@@ -285,16 +285,19 @@ class website(osv.osv):
         """
         endpoint = rule.endpoint
         methods = rule.methods or ['GET']
+        converters = rule._converters.values()
 
         return (
                 'GET' in methods
             and endpoint.exposed == 'http'
             and endpoint.auth in ('none', 'public')
             and getattr(endpoint, 'cms', False)
+            # preclude combinatorial explosion by only allowing a single converter
+            and len(converters) <= 1
             # ensure all converters on the rule are able to generate values for
             # themselves
             and all(hasattr(converter, 'generate')
-                    for converter in rule._converters.itervalues())
+                    for converter in converters)
         ) and self.endpoint_is_enumerable(rule)
 
     def endpoint_is_enumerable(self, rule):
@@ -345,30 +348,22 @@ class website(osv.osv):
                   of the same.
         :rtype: list({name: str, url: str})
         """
-        # FIXME: possibility to add custom converters without editing server
-        #        would allow the creation of a pages converter generating page
-        #        urls on its own
-        View = self.pool['ir.ui.view']
-        views = View.search_read(cr, uid, [['page', '=', True]],
-                                 fields=['name'], order='name', context=context)
-        xids = View.get_external_id(cr, uid, [view['id'] for view in views], context=context)
-        for view in views:
-            if xids[view['id']]:
-                yield {
-                    'name': view['name'],
-                    'url': '/page/' + xids[view['id']],
-                }
-
         router = request.httprequest.app.get_db_router(request.db)
         for rule in router.iter_rules():
             if not self.rule_is_enumerable(rule):
                 continue
 
-            generated = map(dict, itertools.product(*(
-                # generate w/ pattern using name_search
-                itertools.izip(itertools.repeat(name), converter.generate())
-                for name, converter in rule._converters.iteritems()
-            )))
+            converters = rule._converters
+            if converters:
+                # allow single converter as decided by fp, checked by
+                # rule_is_enumerable
+                [(name, converter)] = converters.items()
+                generated = ({k: v} for k, v in itertools.izip(
+                                        itertools.repeat(name),
+                                        converter.generate()))
+            else:
+                # force single iteration for literal urls
+                generated = [{}]
 
             for values in generated:
                 domain_part, url = rule.build(values, append_unknown=False)