diff --git a/addons/website_event_sale/models/sale_order.py b/addons/website_event_sale/models/sale_order.py
index 127efc949e3..dacdefa4ab9 100644
--- a/addons/website_event_sale/models/sale_order.py
+++ b/addons/website_event_sale/models/sale_order.py
@@ -42,6 +42,6 @@ class sale_order(osv.Model):
             values['event_id'] = ticket.event_id.id
             values['event_ticket_id'] = ticket.id
             values['price_unit'] = ticket.price
-            values['name'] = "%s: %s" % (ticket.event_id.name, ticket.name)
+            values['name'] = "%s\n%s" % (ticket.event_id.display_name, ticket.name)
 
         return values
diff --git a/addons/website_sale/models/sale_order.py b/addons/website_sale/models/sale_order.py
index 5e62c297d7f..865217cc6e4 100644
--- a/addons/website_sale/models/sale_order.py
+++ b/addons/website_sale/models/sale_order.py
@@ -59,7 +59,7 @@ class sale_order(osv.Model):
             values['name'] = line.name
         else:
             product = self.pool.get('product.product').browse(cr, uid, product_id, context=context)
-            values['name'] = product.description_sale or product.name
+            values['name'] = "%s\n%s" % (product.display_name, product.description_sale)
 
         values['product_id'] = product_id
         values['order_id'] = order_id
diff --git a/addons/website_sale/views/templates.xml b/addons/website_sale/views/templates.xml
index 45ed4ff71bf..eb7c50f038f 100644
--- a/addons/website_sale/views/templates.xml
+++ b/addons/website_sale/views/templates.xml
@@ -677,10 +677,10 @@
                               <td t-if="line.product_id.product_tmpl_id">
                                   <div>
                                       <a t-attf-href="/shop/product/#{ slug(line.product_id.product_tmpl_id) }">
-                                          <strong t-esc="line.product_id.name_get()[0][1]"/>
+                                          <strong t-esc="line.product_id.display_name"/>
                                       </a>
                                   </div>
-                                  <div class="text-muted" t-field="line.name"/>
+                                  <div class="text-muted" t-esc="'\n'.join(line.name.splitlines()[1:])"/>
                               </td>
                               <td class="text-center" name="price">
                                 <t t-if="(compute_currency(line.product_id.lst_price) - line.price_unit) &gt; 1">