diff --git a/addons/website/controllers/main.py b/addons/website/controllers/main.py
index baa6b6c780b..6b14a16c9aa 100644
--- a/addons/website/controllers/main.py
+++ b/addons/website/controllers/main.py
@@ -129,6 +129,13 @@ class Website(openerp.addons.web.controllers.main.Home):
         values = {
             'path': path,
         }
+        try:
+            module, xmlid = path.split('.', 1)
+            IMD = request.registry.get("ir.model.data")
+            obj = IMD.get_object_reference(request.cr, request.uid, module, xmlid)
+            values['main_object'] = request.registry[obj[0]].browse(request.cr, request.uid, obj[1])
+        except Exception:
+            pass
         try:
             html = request.website.render(path, values)
         except ValueError:
diff --git a/addons/website/models/ir_ui_view.py b/addons/website/models/ir_ui_view.py
index aaf25511fde..1b680549164 100644
--- a/addons/website/models/ir_ui_view.py
+++ b/addons/website/models/ir_ui_view.py
@@ -10,6 +10,9 @@ class view(osv.osv):
         'inherit_option_id': fields.many2one('ir.ui.view','Optional Inheritancy'),
         'inherited_option_ids': fields.one2many('ir.ui.view','inherit_option_id','Optional Inheritancies'),
         'page': fields.boolean("Whether this view is a web page template (complete)"),
+        'website_meta_title': fields.char("Website meta title", size=70, translate=True),
+        'website_meta_description': fields.text("Website meta description", translate=True),
+        'website_meta_keywords': fields.char("Website meta keywords", size=70, translate=True),
     }
     _defaults = {
         'page': False,
diff --git a/addons/website/static/src/js/website.js b/addons/website/static/src/js/website.js
index e524edfb389..1f4e54b43df 100644
--- a/addons/website/static/src/js/website.js
+++ b/addons/website/static/src/js/website.js
@@ -109,9 +109,13 @@
     website.ready = function() {
         if (!all_ready) {
             var tpl = website.load_templates(templates);
-            // var session;
-            // var trads = openerp._t.database.load_translations(session, ['website'], website.get_context().lang);
-            all_ready = $.when(dom_ready, tpl);
+            all_ready = dom_ready.then(function () {
+                if ($('html').data('editable')) {
+                    website.session = new openerp.Session();
+                    var modules = ['website'];
+                    return openerp._t.database.load_translations(website.session, modules, website.get_context().lang);
+                }
+            }).then(tpl).promise();
         }
         return all_ready;
     };
diff --git a/addons/website/static/src/js/website.seo.js b/addons/website/static/src/js/website.seo.js
index 945b0ed353d..e5bdc517b36 100644
--- a/addons/website/static/src/js/website.seo.js
+++ b/addons/website/static/src/js/website.seo.js
@@ -1,6 +1,6 @@
 (function () {
     'use strict';
-    
+
     var website = openerp.website;
     website.templates.push('/website/static/src/xml/website.seo.xml');
 
@@ -9,7 +9,7 @@
             'click a[data-action=promote-current-page]': 'launchSeo',
         }),
         launchSeo: function () {
-            (new website.seo.Configurator()).appendTo($(document.body));
+            (new website.seo.Configurator(this)).appendTo($(document.body));
         },
     });
 
@@ -241,24 +241,29 @@
             return hashIndex >= 0 ? url.substring(0, hashIndex) : url;
         },
         title: function () {
-            return $('title').text().trim();
+            return ($('title').length > 0) && $('title').text() && $('title').text().trim();
         },
         changeTitle: function (title) {
+            // TODO create tag if missing
             $('title').text(title);
             this.trigger('title-changed', title);
         },
         description: function () {
-            return $('meta[name=description]').attr('value').trim();
+            var $description = $('meta[name=description]');
+            return ($description.length > 0) && $description.attr('value') && $description.attr('value').trim();
         },
         changeDescription: function (description) {
+            // TODO create tag if missing
             $('meta[name=description]').attr('value', description);
             this.trigger('description-changed', description);
         },
         keywords: function () {
-            var parsed = $('meta[name=keywords]').attr('value').split(",");
-            return parsed[0] ? parsed: [];
+            var $keywords = $('meta[name=keywords]');
+            var parsed = ($keywords.length > 0) && $keywords.attr('value') && $keywords.attr('value').split(",");
+            return (parsed && parsed[0]) ? parsed: [];
         },
         changeKeywords: function (keywords) {
+            // TODO create tag if missing
             $('meta[name=keywords]').attr('value', keywords.join(","));
             this.trigger('keywords-changed', keywords);
         },
@@ -364,7 +369,8 @@
             }
             var htmlPage = this.htmlPage;
 
-            // desactivated as too complex for end-users
+            // Add message suggestions at the top of the dialog
+            // if necessary....
             // if (htmlPage.headers('h1').length === 0) {
             //     tips.push({
             //         type: 'warning',
@@ -390,15 +396,60 @@
             $input.val("");
         },
         update: function () {
+            var self = this;
             var data = {
-                title: this.htmlPage.title(),
-                description: this.htmlPage.description(),
-                keywords: this.keywordList.keywords(),
-                images: this.imageList.images(),
+                website_meta_title: self.htmlPage.title(),
+                website_meta_description: self.htmlPage.description(),
+                website_meta_keywords: self.keywordList.keywords().join(", "),
             };
-            console.log(data);
-            // TODO Persist changes
-            this.$el.modal('hide');
+            self.saveMetaData(data).then(function () {
+               self.$el.modal('hide');
+            });
+        },
+        getMainObject: function () {
+            var repr = $('html').data('main-object');
+            var m = repr.match(/.+\((.+), (\d+)\)/);
+            if (!m) {
+                return null;
+            } else {
+                return {
+                    model: m[1],
+                    id: m[2]|0
+                };
+            }
+        },
+        loadMetaData: function () {
+            var self = this;
+            var obj = this.getMainObject();
+            var def = $.Deferred();
+            if (!obj) {
+                // return $.Deferred().reject(new Error("No main_object was found."));
+                def.resolve(null);
+            } else {
+                var fields = ['website_meta_title', 'website_meta_description', 'website_meta_keywords'];
+                var model = website.session.model(obj.model);
+                model.call('read', [[obj.id], fields, website.get_context()]).then(function (data) {
+                    if (data.length) {
+                        var meta = data[0];
+                        meta['model'] = obj.model;
+                        def.resolve(meta);
+                    } else {
+                        def.resolve(null);
+                    }
+                }).fail(function () {
+                    def.reject();
+                });
+            }
+            return def;
+        },
+        saveMetaData: function (data) {
+            var obj = this.getMainObject();
+            if (!obj) {
+                return $.Deferred().reject();
+            } else {
+                var model = website.session.model(obj.model);
+                return model.call('write', [[obj.id], data, website.get_context()]);
+            }
         },
         titleChanged: function () {
             var self = this;
diff --git a/addons/website/views/website_templates.xml b/addons/website/views/website_templates.xml
index dd7a10370fb..7b90052f0ff 100644
--- a/addons/website/views/website_templates.xml
+++ b/addons/website/views/website_templates.xml
@@ -13,13 +13,24 @@
         <template id="layout" name="Main layout">
                 &lt;!DOCTYPE html&gt;
                 <html t-att-lang="lang.replace('_', '-')"
+                      t-att-data-editable="'1' if editable else None"
                       t-att-data-translatable="'1' if translatable else None"
-                      t-att-data-view-xmlid="xmlid if editable else None">
+                      t-att-data-view-xmlid="xmlid if editable else None"
+                      t-att-data-main-object="main_object if editable else None">
                     <head>
-                        <title><t t-esc="title or res_company.name"/></title>
-                        <meta name="openerp.company" t-att-value="res_company.name" />
-                        <meta name="description" value="" />
-                        <meta name="keywords" value="" />
+                        <t t-if="main_object and 'website_meta_title' in main_object">
+                            <t t-set="title" t-value="main_object.website_meta_title"/>
+                        </t>
+                        <t t-if="not title and main_object and 'name' in main_object">
+                            <t t-set="additional_title" t-value="main_object.name"/>
+                        </t>
+                        <t t-if="not title">
+                            <t t-set="title"><t t-raw="res_company.name"/><t t-if="additional_title"> - <t t-raw="additional_title"/></t></t>
+                        </t>
+                        <title><t t-esc="title"/></title>
+                        <meta name="openerp.company" t-att-value="res_company.name"/>
+                        <meta name="description" t-att-value="main_object.website_meta_description or website_meta_description"/>
+                        <meta name="keywords" t-att-value="main_object.website_meta_keywords or website_meta_keywords"/>
 
                         <!-- Load stylesheets before scripts to avoid blocking -->
                         <link rel='stylesheet' href='/web/static/lib/fontawesome/css/font-awesome.css'/>
@@ -410,9 +421,6 @@ Sitemap: <t t-esc="url_root"/>sitemap.xml
 
         <template id="contactus" name="Contact us" page="True">
             <t t-call="website.layout">
-              <t t-set="title">Contact us -
-                  <t t-raw="res_company.name"></t>
-              </t>
               <div id="wrap">
                 <div class="oe_structure"/>
                 <div class="container">
@@ -437,10 +445,8 @@ Sitemap: <t t-esc="url_root"/>sitemap.xml
             </t>
         </template>
 
-        <template id="aboutus" page="True">
+        <template id="aboutus" name="About us" page="True">
             <t t-call="website.layout">
-              <t t-set="title">About <t t-raw="res_company.name"></t>
-              </t>
               <div id="wrap">
                   <div class="oe_structure"/>
                   <div class="container mb32">
diff --git a/addons/website_blog/views/website_blog_templates.xml b/addons/website_blog/views/website_blog_templates.xml
index 3a015988eb5..1ce018221c4 100644
--- a/addons/website_blog/views/website_blog_templates.xml
+++ b/addons/website_blog/views/website_blog_templates.xml
@@ -176,13 +176,12 @@
     </template>
 
     <!-- Page --> 
-    <template id="index" name="Blogs" page="True">
+    <template id="index" name="Blog" page="True">
         <t t-call="website.layout">
             <t t-set="head">
                 <script type="text/javascript" src="/website_blog/static/src/js/website_blog.js"></script>
                 <link rel='stylesheet' href='/website_blog/static/src/css/website_blog.css'/>
             </t>
-            <t t-set="title">Blog</t>
             <div id="wrap">
                 <div class="container mt16 js_website_blog">
                     <div class="row">
diff --git a/addons/website_crm/views/website_crm.xml b/addons/website_crm/views/website_crm.xml
index e10fd094795..54ae47f0cf3 100644
--- a/addons/website_crm/views/website_crm.xml
+++ b/addons/website_crm/views/website_crm.xml
@@ -57,9 +57,6 @@
 
         <template id="contactus_thanks" name="Contact us" page="True">
             <t t-call="website.layout">
-              <t t-set="title">Contact us -
-                  <t t-raw="res_company.name"></t>
-              </t>
               <div id="wrap">
                 <div class="oe_structure"/>
                 <div class="container">
diff --git a/addons/website_crm_partner_assign/views/website_crm_partner_assign.xml b/addons/website_crm_partner_assign/views/website_crm_partner_assign.xml
index 3141f1fc12b..84c28170a17 100644
--- a/addons/website_crm_partner_assign/views/website_crm_partner_assign.xml
+++ b/addons/website_crm_partner_assign/views/website_crm_partner_assign.xml
@@ -13,7 +13,7 @@
     <!-- Page --> 
     <template id="layout" name="Partners Layout">
         <t t-call="website.layout">
-            <t t-set="title">Partners</t>
+            <t t-set="additional_title">Partners</t>
             <div id="wrap">
                 <div class="oe_structure"/>
                 <div class="container">
diff --git a/addons/website_customer/views/website_customer.xml b/addons/website_customer/views/website_customer.xml
index efc31d6f2a5..816a949eb57 100644
--- a/addons/website_customer/views/website_customer.xml
+++ b/addons/website_customer/views/website_customer.xml
@@ -12,7 +12,7 @@
     <!-- Page --> 
     <template id="layout" name="Customer References Layout">
         <t t-call="website.layout">
-            <t t-set="title">Customer References</t>
+            <t t-set="additional_title">Customer References</t>
             <div id="wrap">
                 <div class="oe_structure"/>
                 <div class="container">
diff --git a/addons/website_event/views/website_event.xml b/addons/website_event/views/website_event.xml
index db4ec278b20..c93420c5a34 100644
--- a/addons/website_event/views/website_event.xml
+++ b/addons/website_event/views/website_event.xml
@@ -15,10 +15,6 @@
     <!-- Page --> 
     <template id="index" name="Events" page="True">
         <t t-call="website.layout">
-          <t t-set="head">
-              <t t-raw="head or ''"/>
-          </t>
-          <t t-set="title">Events</t>
           <div id="wrap">
             <div class="container">
                 <div class="oe_structure"/>
@@ -122,10 +118,7 @@
 
     <template id="event_description_full">
         <t t-call="website.layout">
-          <t t-set="head">
-              <t t-raw="head or ''"/>
-          </t>
-          <t t-set="title">Events</t>
+          <t t-set="additional_title">Events</t>
           <div id="wrap">
             <div class="container">
 
diff --git a/addons/website_hr_recruitment/views/website_hr_recruitment.xml b/addons/website_hr_recruitment/views/website_hr_recruitment.xml
index 09e1ebad1ce..548645f25cd 100644
--- a/addons/website_hr_recruitment/views/website_hr_recruitment.xml
+++ b/addons/website_hr_recruitment/views/website_hr_recruitment.xml
@@ -16,12 +16,8 @@
             </xpath>
         </template>
 
-        <template id="index" name="Departments" page="True">
+        <template id="index" name="Jobs" page="True">
             <t t-call="website.layout">
-                <t t-set="head">
-                    <t t-raw="head or ''"/>
-                </t>
-                <t t-set="title">Jobs</t>
                 <div id="wrap">
                     <div class="oe_structure"/>
                     <div class="container oe_website_jobs">
@@ -64,7 +60,7 @@
                 <script type="text/javascript" src="/website_hr_recruitment/static/src/js/recruitment.js"></script>
                 <t t-raw="head or ''"/>
             </t>
-            <t t-set="title">Job Detail</t>
+            <t t-set="additional_title">Job Detail</t>
             <div id="wrap">
                 <div class="container oe_website_hr_recruitment">
                     <div class="row">
@@ -110,7 +106,7 @@
 
         <template id="applyjobpost">
             <t t-call="website.layout">
-                <t t-set="title">Apply Job</t>
+                <t t-set="additional_title">Apply Job</t>
                 <div id="wrap">
                     <div class="container">
                         <h1 class="text-center">Apply for <span t-field="job.name"></span></h1>
@@ -158,7 +154,7 @@
         </template>
         <template id="thankyou">
             <t t-call="website.layout">
-                <t t-set="title">Thank You!</t>
+                <t t-set="additional_title">Thank You!</t>
         <div id="wrap">
                     <div class="container">
             <h1>You have successfully applied for job.</h1>
diff --git a/addons/website_membership/views/website_membership.xml b/addons/website_membership/views/website_membership.xml
index 89cebe064dc..ec99b5d03d4 100644
--- a/addons/website_membership/views/website_membership.xml
+++ b/addons/website_membership/views/website_membership.xml
@@ -12,7 +12,7 @@
     <!-- Page --> 
     <template id="layout" name="Members Layout">
         <t t-call="website.layout">
-            <t t-set="title">Associations</t>
+            <t t-set="additional_title">Associations</t>
             <div id="wrap">
                 <div class="oe_structure"/>
                 <div class="container">
diff --git a/addons/website_project/views/website_project.xml b/addons/website_project/views/website_project.xml
index 44742bdf568..90618dc6adc 100644
--- a/addons/website_project/views/website_project.xml
+++ b/addons/website_project/views/website_project.xml
@@ -12,7 +12,7 @@
         <!-- Task --> 
         <template id="task" name="Task">
             <t t-call="website.layout">
-                <t t-set="title">Task</t>
+                <t t-set="additional_title">Task</t>
                 <div id="wrap">
                     <div class="container">
                         <h4 t-field="task.name"/>
@@ -41,7 +41,7 @@
         </template>
         <template id="index" name="Project">
             <t t-call="website.layout">
-                <t t-set="title">Project</t>
+                <t t-set="additional_title">Project</t>
                 <div id="wrap">
                     <div class="container">
                         <h4 t-field="project.name"/>
diff --git a/addons/website_sale/controllers/main.py b/addons/website_sale/controllers/main.py
index 789391c478a..02fab32e177 100644
--- a/addons/website_sale/controllers/main.py
+++ b/addons/website_sale/controllers/main.py
@@ -289,6 +289,7 @@ class Ecommerce(http.Controller):
             'search': post.get("search"),
             'get_categories': self.get_categories,
             'category_list': category_list,
+            'main_object': product,
             'product': product,
         }
         return request.website.render("website_sale.product", values)
diff --git a/addons/website_sale/views/website_sale.xml b/addons/website_sale/views/website_sale.xml
index 47b210e1555..dc19abc3559 100644
--- a/addons/website_sale/views/website_sale.xml
+++ b/addons/website_sale/views/website_sale.xml
@@ -140,7 +140,7 @@
                 <link rel='stylesheet' href='/website_sale/static/src/css/website_sale.css'/>
                 <t t-raw="head or ''"/>
             </t>
-            <t t-set="title">Our Products</t>
+            <t t-set="additional_title">Our Products</t>
             <div id="wrap">
               <div class="oe_structure"/>
               <div class="container oe_website_sale">
@@ -289,7 +289,7 @@
             <t t-set="head">
                 <script type="text/javascript" src="/website_sale/static/src/js/website_sale.js"></script>
             </t>
-            <t t-set="title" t-raw="product.name"/>
+            <t t-set="additional_title" t-value="product.name"/>
             <div id="wrap">
 
               <section class="container mt8">
@@ -402,14 +402,13 @@
 
     <!-- Page Shop my cart --> 
 
-    <template id="mycart" name="My cart" page="True">
+    <template id="mycart" name="Your Cart" page="True">
         <t t-call="website.layout">
             <t t-set="head">
                 <script type="text/javascript" src="/website_sale/static/src/js/website_sale.js"></script>
                 <link rel='stylesheet' href='/website_sale/static/src/css/website_sale.css'/>
                 <t t-raw="head or ''"/>
             </t>
-            <t t-set="title">Your Cart</t>
             <div id="wrap">
               <div class="container oe_website_sale">
 
@@ -634,7 +633,7 @@
               <link rel='stylesheet' href='/website_sale/static/src/css/website_sale.css'/>
               <t t-raw="head or ''"/>
           </t>
-          <t t-set="title">Shop - Checkout</t>
+          <t t-set="additional_title">Shop - Checkout</t>
           <div id="wrap">
             <div class="container oe_website_sale">
                 <ul class="wizard pull-right">
@@ -798,7 +797,7 @@
                 <link rel='stylesheet' href='/website_sale/static/src/css/website_sale.css'/>
                 <t t-raw="head or ''"/>
             </t>
-            <t t-set="title">Select Payment Mode</t>
+            <t t-set="additional_title">Shop - Select Payment Mode</t>
             <div id="wrap">
               <div class="container oe_website_sale">