diff --git a/addons/account/company_view.xml b/addons/account/company_view.xml
index 4ade4b90876..05e1c77edea 100644
--- a/addons/account/company_view.xml
+++ b/addons/account/company_view.xml
@@ -25,7 +25,7 @@
                 <xpath expr="//group[@name='account_grp']" position="inside">
                     <field name="property_reserve_and_surplus_account"/>
                     <field name="tax_calculation_rounding_method"/>
-                    <field name="paypal_account"  placeholder="sales@openerp.com"/>
+                    <field name="paypal_account"  placeholder="e.g. sales@openerp.com"/>
                 </xpath>
             </field>
         </record>
diff --git a/addons/account/res_config_view.xml b/addons/account/res_config_view.xml
index a79b8fe2ed7..69589a8e298 100644
--- a/addons/account/res_config_view.xml
+++ b/addons/account/res_config_view.xml
@@ -108,7 +108,7 @@
                             </group>
                             <field name="module_account_payment"/>
                             <separator string="Electronic Payments" colspan="2"/>
-                            <field name="paypal_account" placeholder="sales@openerp.com"/>
+                            <field name="paypal_account" placeholder="e.g. sales@openerp.com"/>
                             <separator string="Bank &amp; Cash" colspan="2"/>
                             <label for="id" string="Configure Bank Accounts"/>
                             <button name="%(action_bank_tree)d" string="Configure Bank Accounts" icon="gtk-go-forward" type="action"/>
diff --git a/addons/account_voucher/voucher_payment_receipt_view.xml b/addons/account_voucher/voucher_payment_receipt_view.xml
index 2c19cb621c4..28cd7221b9e 100644
--- a/addons/account_voucher/voucher_payment_receipt_view.xml
+++ b/addons/account_voucher/voucher_payment_receipt_view.xml
@@ -152,8 +152,8 @@
                         </group>
                         <group>
                             <field name="date" invisible="context.get('line_type', False)" on_change="onchange_date(date, currency_id, payment_rate_currency_id, amount, company_id, context)"/>
-                            <field name="reference" invisible="context.get('line_type', False)" string="Payment Ref" placeholder="003/10"/>
-                            <field name="name" colspan="2" invisible="context.get('line_type', False)" placeholder="Invoice SAJ/0042"/>
+                            <field name="reference" invisible="context.get('line_type', False)" string="Payment Ref" placeholder="e.g. 003/10"/>
+                            <field name="name" colspan="2" invisible="context.get('line_type', False)" placeholder="e.g. Invoice SAJ/0042"/>
                             <field name="company_id" widget="selection" groups="base.group_multi_company"/>
                         </group>
                     </group>
@@ -313,8 +313,8 @@
                         </group>
                         <group>
                             <field name="date" invisible="context.get('line_type', False)" on_change="onchange_date(date, currency_id, payment_rate_currency_id, amount, company_id, context)"/>
-                            <field name="reference" invisible="context.get('line_type', False)" string="Payment Ref" placeholder="003/10"/>
-                            <field name="name" colspan="2" invisible="context.get('line_type', False)" placeholder="Invoice SAJ/0042"/>
+                            <field name="reference" invisible="context.get('line_type', False)" string="Payment Ref" placeholder="e.g. 003/10"/>
+                            <field name="name" colspan="2" invisible="context.get('line_type', False)" placeholder="e.g. Invoice SAJ/0042"/>
                             <field name="company_id" widget="selection" groups="base.group_multi_company"/>
 
                             <field name="account_id"
diff --git a/addons/base_vat/base_vat_view.xml b/addons/base_vat/base_vat_view.xml
index df1d18ac194..3603f3a0d04 100644
--- a/addons/base_vat/base_vat_view.xml
+++ b/addons/base_vat/base_vat_view.xml
@@ -10,7 +10,7 @@
                 <field name="property_account_position" position="after" version="7.0">
                     <label for="vat"/>
                     <div>
-                        <field name="vat" on_change="vat_change(vat)" placeholder="BE0477472702" class="oe_inline"/>
+                        <field name="vat" on_change="vat_change(vat)" placeholder="e.g. BE0477472702" class="oe_inline"/>
                         <button colspan="2" name="button_check_vat" string="Check VAT" type="object" icon="gtk-execute" class="oe_inline"/>
                         <field name="vat_subjected" class="oe_inline"/>
                     </div>