diff --git a/addons/website_sale/static/src/js/website_sale.js b/addons/website_sale/static/src/js/website_sale.js
index f7fe7a58364..11f7aec7365 100644
--- a/addons/website_sale/static/src/js/website_sale.js
+++ b/addons/website_sale/static/src/js/website_sale.js
@@ -1,4 +1,12 @@
 $(document).ready(function () {
+
+function update_product_image(event_source, product_id) {
+    var $img = $(event_source).closest('tr.js_product, .oe_website_sale').find('span[data-oe-model^="product."][data-oe-type="image"] img:first, img.product_detail_img');
+    $img.attr("src", "/website/image/product.product/" + product_id + "/image");
+    $img.parent().attr('data-oe-model', 'product.product').attr('data-oe-id', product_id)
+        .data('oe-model', 'product.product').data('oe-id', product_id);
+}
+
 $('.oe_website_sale').each(function () {
     var oe_website_sale = this;
 
@@ -146,9 +154,7 @@ $('.oe_website_sale').each(function () {
         var $parent = $(this).closest('.js_product');
         $parent.find(".oe_default_price:first .oe_currency_value").html( price_to_str(+$(this).data('lst_price')) );
         $parent.find(".oe_price:first .oe_currency_value").html(price_to_str(+$(this).data('price')) );
-
-        var $img = $(this).closest('tr.js_product, .oe_website_sale').find('span[data-oe-model^="product."][data-oe-type="image"] img:first, img.product_detail_img');
-        $img.attr("src", "/website/image/product.product/" + $(this).val() + "/image");
+        update_product_image(this, +$(this).val());
     });
 
     $(oe_website_sale).on('change', 'input.js_variant_change, select.js_variant_change, ul[data-attribute_value_ids]', function (ev) {
@@ -184,10 +190,7 @@ $('.oe_website_sale').each(function () {
         }
 
         if (product_id) {
-            var $img = $(this).closest('tr.js_product, .oe_website_sale').find('span[data-oe-model^="product."][data-oe-type="image"] img:first, img.product_detail_img');
-            $img.attr("src", "/website/image/product.product/" + product_id + "/image");
-            $img.parent().attr('data-oe-model', 'product.product').attr('data-oe-id', product_id)
-                .data('oe-model', 'product.product').data('oe-id', product_id);
+            update_product_image(this, product_id);
         }
 
         $parent.find("input.js_variant_change:radio, select.js_variant_change").each(function () {