diff --git a/addons/website_sale/controllers/main.py b/addons/website_sale/controllers/main.py
index 9bed2b0f2b9..bf777b65717 100644
--- a/addons/website_sale/controllers/main.py
+++ b/addons/website_sale/controllers/main.py
@@ -122,14 +122,17 @@ class website_sale(http.Controller):
         cr, uid, context, pool = request.cr, request.uid, request.context, request.registry
         currency_obj = pool['res.currency']
         attribute_value_ids = []
+        visible_attrs = set(l.attribute_id.id
+                                for l in product.attribute_line_ids
+                                    if len(l.value_ids) > 1)
         if request.website.pricelist_id.id != context['pricelist']:
             website_currency_id = request.website.currency_id.id
             currency_id = self.get_pricelist().currency_id.id
             for p in product.product_variant_ids:
                 price = currency_obj.compute(cr, uid, website_currency_id, currency_id, p.lst_price)
-                attribute_value_ids.append([p.id, [v.id for v in p.attribute_value_ids if len(v.attribute_id.value_ids) > 1], p.price, price])
+                attribute_value_ids.append([p.id, [v.id for v in p.attribute_value_ids if v.attribute_id.id in visible_attrs], p.price, price])
         else:
-            attribute_value_ids = [[p.id, [v.id for v in p.attribute_value_ids if len(v.attribute_id.value_ids) > 1], p.price, p.lst_price]
+            attribute_value_ids = [[p.id, [v.id for v in p.attribute_value_ids if v.attribute_id.id in visible_attrs], p.price, p.lst_price]
                 for p in product.product_variant_ids]
 
         return attribute_value_ids