diff --git a/openerp/addons/base/ir/ir_fields.py b/openerp/addons/base/ir/ir_fields.py
index 2256542533b..cec74e8976e 100644
--- a/openerp/addons/base/ir/ir_fields.py
+++ b/openerp/addons/base/ir/ir_fields.py
@@ -201,6 +201,21 @@ class ir_fields_converter(orm.Model):
                 id, _name = ids[0]
         else:
             raise Exception(u"Unknown sub-field '%s'" % subfield)
+
+        if id is None:
+            raise ValueError(
+                _(u"No matching record found for %(field_type)s '%(value)s' in field '%%(field)s'")
+                % {'field_type': field_type, 'value': value}, {
+                    'moreinfo': {
+                        'type': 'ir.actions.act_window',
+                        'target': 'new',
+                        'res_model': column._obj,
+                        'view_mode': 'tree,form',
+                        'view_type': 'form',
+                        'views': [(False, 'tree', (False, 'form'))],
+                        'help': _(u"See all possible values")
+                    }
+                })
         return id, field_type
 
     def _referencing_subfield(self, record):
@@ -235,12 +250,8 @@ class ir_fields_converter(orm.Model):
         reference = record[subfield]
         id, subfield_type = self.db_id_for(
             cr, uid, model, column, subfield, reference, context=context)
-
-        if id is None:
-            raise ValueError(
-                _(u"No matching record found for %(field_type)s '%(value)s' in field '%%(field)s'")
-                % {'field_type': subfield_type, 'value': reference})
         return id
+
     def _str_to_many2many(self, cr, uid, model, column, value, context=None):
         [record] = value
 
@@ -250,13 +261,9 @@ class ir_fields_converter(orm.Model):
         for reference in record[subfield].split(','):
             id, subfield_type = self.db_id_for(
                 cr, uid, model, column, subfield, reference, context=context)
-            if id is None:
-                raise ValueError(
-                    _(u"No matching record found for %(field_type)s '%(value)s' in field '%%(field)s'")
-                    % {'field_type': subfield_type, 'value': reference})
             ids.append(id)
-
         return [(6, 0, ids)]
+
     def _str_to_one2many(self, cr, uid, model, column, records, context=None):
         commands = []
 
@@ -278,10 +285,6 @@ class ir_fields_converter(orm.Model):
                 reference = record[subfield]
                 id, subfield_type = self.db_id_for(
                     cr, uid, model, column, subfield, reference, context=context)
-                if id is None:
-                    raise ValueError(
-                        _(u"No matching record found for %(field_type)s '%(value)s' in field '%%(field)s'")
-                        % {'field_type': subfield_type, 'value': reference})
 
             writable = exclude_ref_fields(record)
             if id:
diff --git a/openerp/tests/addons/test_impex/tests/test_load.py b/openerp/tests/addons/test_impex/tests/test_load.py
index 060b32c48f5..f625ecb7043 100644
--- a/openerp/tests/addons/test_impex/tests/test_load.py
+++ b/openerp/tests/addons/test_impex/tests/test_load.py
@@ -9,18 +9,16 @@ def message(msg, type='error', from_=0, to_=0, record=0, field='value', **kwargs
     return dict(kwargs,
                 type=type, rows={'from': from_, 'to': to_}, record=record,
                 field=field, message=msg)
-
-def error(row, message, record=None, **kwargs):
-    """ Failed import of the record ``record`` at line ``row``, with the error
-    message ``message``
-
-    :param str message:
-    :param dict record:
-    """
-    return (
-        -1, dict(record or {}, **kwargs),
-        "Line %d : %s" % (row, message),
-        '')
+def moreaction(model):
+    return {
+        'type': 'ir.actions.act_window',
+        'target': 'new',
+        'res_model': model,
+        'view_mode': 'tree,form',
+        'view_type': 'form',
+        'views': [(False, 'tree', (False, 'form'))],
+        'help': u"See all possible values"
+    }
 
 def values(seq, field='value'):
     return [item[field] for item in seq]
@@ -596,7 +594,8 @@ class test_m2o(ImporterCase):
         ])
         self.assertEqual(result['messages'], [
             message(u"No matching record found for name '%s' in field 'unknown'" % id,
-                    from_=index, to_=index, record=index)
+                    from_=index, to_=index, record=index,
+                    moreinfo=moreaction('export.integer'))
             for index, id in enumerate([integer_id1, integer_id2, integer_id1])])
         self.assertIs(result['ids'], False)
 
@@ -614,19 +613,19 @@ class test_m2o(ImporterCase):
         result = self.import_(['value'], [['nameisnoexist:3']])
         self.assertEqual(result['messages'], [message(
             u"No matching record found for name 'nameisnoexist:3' "
-            u"in field 'unknown'")])
+            u"in field 'unknown'", moreinfo=moreaction('export.integer'))])
         self.assertIs(result['ids'], False)
 
         result = self.import_(['value/id'], [['noxidhere']])
         self.assertEqual(result['messages'], [message(
             u"No matching record found for external id 'noxidhere' "
-            u"in field 'unknown'")])
+            u"in field 'unknown'", moreinfo=moreaction('export.integer'))])
         self.assertIs(result['ids'], False)
 
         result = self.import_(['value/.id'], [['66']])
         self.assertEqual(result['messages'], [message(
             u"No matching record found for database id '66' "
-            u"in field 'unknown'")])
+            u"in field 'unknown'", moreinfo=moreaction('export.integer'))])
         self.assertIs(result['ids'], False)
 
     def test_fail_multiple(self):
@@ -678,7 +677,7 @@ class test_m2m(ImporterCase):
         result = self.import_(['value/.id'], [['42']])
         self.assertEqual(result['messages'], [message(
             u"No matching record found for database id '42' in field "
-            u"'unknown'")])
+            u"'unknown'", moreinfo=moreaction('export.many2many.other'))])
         self.assertIs(result['ids'], False)
 
     def test_xids(self):
@@ -703,8 +702,8 @@ class test_m2m(ImporterCase):
     def test_noxids(self):
         result = self.import_(['value/id'], [['noxidforthat']])
         self.assertEqual(result['messages'], [message(
-            u"No matching record found for external id 'noxidforthat' "
-            u"in field 'unknown'")])
+            u"No matching record found for external id 'noxidforthat' in field"
+            u" 'unknown'", moreinfo=moreaction('export.many2many.other'))])
         self.assertIs(result['ids'], False)
 
     def test_names(self):
@@ -733,7 +732,7 @@ class test_m2m(ImporterCase):
         result = self.import_(['value'], [['wherethem2mhavenonames']])
         self.assertEqual(result['messages'], [message(
             u"No matching record found for name 'wherethem2mhavenonames' in "
-            u"field 'unknown'")])
+            u"field 'unknown'", moreinfo=moreaction('export.many2many.other'))])
         self.assertIs(result['ids'], False)
 
     def test_import_to_existing(self):
@@ -766,7 +765,8 @@ class test_o2m(ImporterCase):
             ['const', 'value'],
             [['5', s]])
         self.assertEqual(result['messages'], [message(
-            u"No matching record found for name '%s' in field 'unknown'" % s)])
+            u"No matching record found for name '%s' in field 'unknown'" % s,
+            moreinfo=moreaction('export.one2many.child'))])
         self.assertIs(result['ids'], False)
 
     def test_single(self):