diff --git a/addons/purchase/purchase.py b/addons/purchase/purchase.py
index 95d4da6fe1b..d1ac4694628 100644
--- a/addons/purchase/purchase.py
+++ b/addons/purchase/purchase.py
@@ -746,8 +746,12 @@ class purchase_order(osv.osv):
             #we don't round the price_unit, as we may want to store the standard price with more digits than allowed by the currency
             price_unit = self.pool.get('res.currency').compute(cr, uid, order.currency_id.id, order.company_id.currency_id.id, price_unit, round=False, context=context)
         res = []
+        if order.location_id.usage == 'customer':
+            name = order_line.product_id.name
+        else:
+            name = order_line.name or ''
         move_template = {
-            'name': order_line.name or '',
+            'name': name,
             'product_id': order_line.product_id.id,
             'product_uom': order_line.product_uom.id,
             'product_uos': order_line.product_uom.id,