[CLEAN] website_blog: removed some demo data to avoid bloating the diff
bzr revid: tde@openerp.com-20140402115939-q0gh61wp7owov64c
This commit is contained in:
Thibault Delavallée
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@ -8,22 +8,19 @@
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<field name="name">functional</field>
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</record>
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<record id="blog_tag_2" model="blog.tag">
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<field name="name">technical</field>
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</record>
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<record id="blog_tag_3" model="blog.tag">
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<field name="name">website</field>
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</record>
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<!-- POSTS -->
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<record id="blog_post_1" model="blog.post">
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<field name="name">The Future of Emails</field>
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<field name="sub_title">Ideas behing the OpenERP communication tools.</field>
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<field name="subtitle">Ideas behing the OpenERP communication tools.</field>
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<field name="blog_id" ref="blog_blog_1"/>
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<field name="tag_ids" eval="[(6, 0, [ref('blog_tag_1')])]"/>
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<field name="website_published" eval="True"/>
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<field name="website_meta_keywords">OpenERP, email</field>
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<field name="website_meta_description">The Future of Emails</field>
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<field name="content_image">/website_blog/static/src/img/post1.jpg</field>
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<field name="background_image">/website_blog/static/src/img/post1.jpg</field>
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<field name="content"><![CDATA[
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<section class="mt16 mb16 readable">
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<iframe width="361" height="200" src="http://www.youtube.com/embed/EkbBFmIWoTE" frameborder="0" allowfullscreen></iframe>
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@ -113,7 +110,6 @@
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own email address.
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</li>
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</ul>
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<p>All of this with a super sexy and minimalist user interface.</p>
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</section>
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]]>
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</field>
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@ -121,11 +117,11 @@
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<record id="blog_post_2" model="blog.post">
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<field name="name">Integrating your CMS and E-Commerce</field>
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<field name="sub_title">Building your company's website and selling your products online easy.</field>
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<field name="subtitle">Building your company's website and selling your products online easy.</field>
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<field name="blog_id" ref="blog_blog_1"/>
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<field name="website_published" eval="True"/>
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<field name="tag_ids" eval="[(6, 0, [ref('blog_tag_1')])]"/>
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<field name="content_image">/website_blog/static/src/img/post2.jpg</field>
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<field name="tag_ids" eval="[(6, 0, [ref('blog_tag_1'), ref('blog_tag_2')])]"/>
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<field name="background_image">/website_blog/static/src/img/post2.jpg</field>
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<field name="content">
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<![CDATA[<section class="row readable">
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<div class="col-md-12 mb32">
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@ -202,252 +198,8 @@
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integrated with many web tools and works across all devices
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by default.
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</p>
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<h4>So, what does this mean to me and my business?</h4>
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<p>
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The CMS removes the need for Magento integration for the
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shopping basket and Drupal/Joomla for the website. For any
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organisation, this will reduce the technology footprint and
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eliminate the complexities of FTP or file transfer data
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uploads and exports which for many, are manual tasks.
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Implementation is easier and the web designer can get
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straight on with developing the site without requiring the
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project management and interactions with site developers,
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providing a quicker and more efficient deployment. However,
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for larger sites, stringent process and project management
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disciplines are still required to ensure a low-risk project.
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</p>
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<h4>How does it work in practice?</h4>
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<p>
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When items are placed in the basket, a sales order is
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created automatically to reflect the basket contents.
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Payments are recorded on the balance sheet and all
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accounting journal entries are automatic. As it is in real
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time, stock records are always accurate and decremented on
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the fly when orders placed.
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</p><p>
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Automatic translations can be created for international
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traders and available languages selected.
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</p>
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<p>
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Customer queries and returns can be set up to use the case
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handling system which will escalate depending on customer
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spend, grouping or profile and notify relevant parties as
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appropriate.
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</p><p>
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More information about the feature set can be found
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<a href="https://www.openerp.com/website_cms" target="_TOP">
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on the OpenERP website here</a>
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</p>
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<h4>Created in just four months</h4>
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<p>
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OpenERP competently manages customer and product data, and
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has mature sales work-flow built in, so the addition of the
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E-commerce module was achieved by presenting these
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components through a customer-friendly interface so most
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of the effort invested was creating the CMS functions. This
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was achieved within just four months of development by a
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core team of 6 OpenERP developers and significant community
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support.
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</p><p>
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Inspiration has come from various other platforms including
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Prestashop, Magento and Drupal and contributors bring many
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years of industry experience across many platforms.
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</p>
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</section>
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]]>
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</field>
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</record>
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<record id="blog_post_3" model="blog.post">
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<field name="name">Sorry SAP Campaign - The Making Of</field>
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<field name="sub_title">To lead the enterprise management market with a fully open source software.</field>
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<field name="blog_id" ref="blog_blog_1"/>
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<field name="website_published" eval="True"/>
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<field name="website_meta_keywords">OpenERP, News, Sorry SAP</field>
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<field name="website_meta_description">Sorry SAP Campaign - The Making Of</field>
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<field name="content_image">/website_blog/static/src/img/post3.jpg</field>
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<field name="content"><![CDATA[
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<section class="readable">
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<p>I needed to change the world. I wanted to ... You know how
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it is when you are young; you have big dreams, a lot of energ
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and naïve stupidity. My dream was to lead the enterprise
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management market with a fully open source software.(I also
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wanted to get 100 employees before 30 years old with a
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self-financed company but I failed this one by a few months).
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</p>
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</section>
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<section class="readable">
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<p>
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To fuel my motivation, I had to pick someone to fight
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against. In business, it's like a playground. When you
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arrive in a new school, if you want to quickly become the
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leader, you must choose the class bully, the older guy who
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terrorises small boys,and kick his butt in front of
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everyone. That was my strategy with SAP, the enterprise
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software giant.
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</p><p>
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So, in 2005, I started to develop the TinyERP product, the
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software that (at least in my mind) would change the enterprise
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world. While preparing for the "day of the fight" in 2006,
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I <a href="http://whois.domaintools.com/sorrysap.com">
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bought the SorrySAP.com </a>domain name. I put it on hold
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for 6 years, waiting for the right moment to use it.
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I thought it would take 3 years to deprecate a 77 billion
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dollars company just because open source is so cool.
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Sometimes it's better for your self-motivation not to
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face reality...
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</p><p>
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To make things happen, I worked hard, very hard. I worked
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13 hours a day, 7 days a week, with no vacations for 7
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years.I lost friendships and broke up with my girlfriend in
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the process (fortunately, I found a more valuable wife
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now. I will explain later why she is worth 1 million EUR
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:).
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</p><p>
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Three years later, I discovered you can't change the world
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if you are "tiny". Especially if the United States is part
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of this world, where it's better to be a BigERP, rather
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than a TinyERP. Can you imagine how small you feel
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<a href="http://www.slideshare.net/openobject/danone-deployes-openerp-locally">
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in front of Danone's directors</a> asking; "but why
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should we pay millions of dollars for a tiny software?"
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So, we renamed TinyERP to OpenERP.
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</p><p>
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As we worked hard, things started to evolve. We were
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developing dozens of modules for OpenERP, the open source
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community was growing and I was even able to pay all
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employees' salaries at the end of the month without fear
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(which was a situation I struggled with for 4 years).
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</p><p>
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In 2010, we had a 100+ employees company selling services
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on OpenERP and a powerful but ugly product. This is what
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happens when delivering services to customers distracts
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you from building an exceptional product.
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</p><p>
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It was time to do a pivot in the business model.
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</p>
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<h3>The Pivot</h3>
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<p>
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We wanted to switch from a service company to a software
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publisher company. This would allow to increase our efforts
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in our research and development activities. As a result,
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we changed our
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business model and decided to stop our services to
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customers and focus on building a strong partner network
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and maintenance offer. This would cost money, so I had to
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raise a few million euros.
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</p><p>
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After a few months of pitching investors, I got roughly
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10 LOI from different VCs. We chosed Sofinnova Partners,
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the biggest European VC, and Xavier Niel the founder of
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Iliad, the only company in France funded in the past 10
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years to have reached the 1 billion euro valuation.
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</p><p>
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I signed the LOI. I didn't realize that this contract could
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have turned me into a homeless person. (I already had a dog,
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all I needed was to lose a lot of money to become homeless).
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The fund raising was based on a company valuation but there
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was a financial mechanism to re-evaluate the company up by
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9.8 m€ depending on the turnover of the next 4 years. I should
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have received warrants convertible into shares if we achieved
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the turnover targeted in the business plan.
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</p><p>
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The night before receiving the warrants in front of the
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notary, my wife checked the contracts. She asked me what
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would be the taxation on these warrants. I rang the lawyer
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and guess what? Belgium is probably the only country in
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the world where you have to pay taxes on warrants when you
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receive them, even if you never reach the conditions to
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convert them into shares.If I had accepted these warrants,
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I would have had to pay a 12.5% tax on 9.8 m€; resulting
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in a tax of 1.2m€ to pay in 18 months! So, my wife is worth
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1.2 million EUR. I would have ended up a homeless person
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without her, as I still did not have a salary at that time.
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</p><p>
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We changed the deal and I got the 3 million EUR. It allowed
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me to recruit a rocking management team.
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</p>
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<img class="img-responsive" src="/website_blog/static/src/img/OpemERP_board.jpg"/>
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<h3 class="mt16">Being a mature company<h3>
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<p>
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With this money in our bank account, we boosted two
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departments: R&D and Sales. We burned two million EUR in
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18 months,mostly in salaries. The company started to grow
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even faster.We developed a partner network of 500 partners
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in 100 countries and we started to sign contracts with 6
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zeros.
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</p><p>
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Then, things became different. You know, tedious things like
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handling human resources, board meetings, dealing with big
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customer contracts, traveling to launch international
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subsidiaries. We did boring stuff like budgets, career paths,
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management meetings, etc.
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</p><p>
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2011 was a complex year. We did not meet our expectations:
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we only achieved 70% of the forecasted sales budget. Our
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management meetings were tense. We under performed. We were not
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satisfied with ourselves. We had a constant feeling that we
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missed something. It's a strange feeling to build extraordinary
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things but to not be proud of ourselves.
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</p><p>
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But one day, someone (I don't remember who, I have a
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goldfish memory) made a graph of the monthly turnover
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of the past 2 years. It was like waking up from a nighmare.
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In fact,it was not that bad, we had multiplied by 10 the
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monthly turnover over the span of roughly two years!
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This is when we understood that OpenERP is a marathon,
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not a sprint. Only 100% growth a year is ok... if you can
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keep the rhythm for several years.
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</p>
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<img class="img-responsive" src="/website_blog/static/src/img/turnover_updated.png"/>
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<p class="text-center" section_inner="1">
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OpenERP Monthly Turnover
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</p><p>
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As usual, I should have listened to my wife. She is way
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more lucid than I am. Every week I complained to her "it's
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not good enough, we should grow faster, what am I missing?"
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and she used to reply; "But you already are the
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fastest growing company in Belgium!". (Deloitte awarded
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us as the fastest growing company of Belgium with 1549%
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growth of the turnover between 2007 and 2011)
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</p>
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<h3 class="mt16">Changing the world</h3>
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<p>
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Then, the dream started to become reality. We started to
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get clues that what we did would change the world:
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</p>
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<ul>
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<li>
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With 1.000 installations per day, we became the most
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installed management software in the world,
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</li><li>
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<a href="http://www.amazon.com/OpenERP-Evaluation-SAP-as-Reference/dp/296008764X/ref=sr_1_3?ie=UTF8&qid=1351150366&sr=8-3&keywords=openerp">
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Analysts from Big 4 started to prefer OpenERP over SAP,
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</a>
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</li><li>
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OpenERP is now a <a href="http://www.nathan.fr/catalogue/catalogue_detail_enseignants.asp?ean13=9782091619262">
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compulsory subject for the baccalaureate in France</a>
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like Word, Excel and Powerpoint
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</li><li>
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60 new modules are released every month (we became
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the wikipedia of the management software thanks to
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our strong community)
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</li>
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</ul>
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<p>
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Something is happening... And it's big!
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</p><p>
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OpenERP 7.0 is about to be released and I know you will be
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astonished by it.
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</p><p>
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The official release is planned for the 21th of December.
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As the Mayas predicted it, this is the end of an age,
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the old ERP dinosaurs.
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</p><p>
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It's time to pull out the Ace: the SorrySAP.com domain
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name that I bought 6 years ago.
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</p>
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</section>
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]]>
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</record>
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</data>
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