diff --git a/arch/arm/boards/phytec-phycore-am335x/board.c b/arch/arm/boards/phytec-phycore-am335x/board.c
index 9482b80ed..151a0c84b 100644
--- a/arch/arm/boards/phytec-phycore-am335x/board.c
+++ b/arch/arm/boards/phytec-phycore-am335x/board.c
@@ -22,6 +22,7 @@
 #include <nand.h>
 #include <init.h>
 #include <io.h>
+#include <net.h>
 #include <sizes.h>
 #include <envfs.h>
 #include <asm/armlinux.h>
@@ -29,15 +30,62 @@
 #include <linux/phy.h>
 #include <mach/am33xx-generic.h>
 #include <mach/am33xx-silicon.h>
+#include <mach/am33xx-devices.h>
 #include <mach/bbu.h>
+#include <i2c/i2c.h>
 
+#define SOBJB_EE_MAGIC		0x50b0d0ee
+
+static int sysmocom_odu_eth_init(void)
+{
+	struct i2c_adapter *adapter;
+	struct i2c_client client;
+	uint32_t magic;
+	char mac[6];
+	int ret, ix;
+
+	adapter = i2c_get_adapter(0);
+	if (!adapter) {
+		pr_err("[ODU] Failed to obtain I2C adapter 0 reference\n");
+		return -4;
+	}
+	client.addr = 0x50;
+	client.adapter = adapter;
+
+	ret = i2c_read_reg(&client, 0, (uint8_t *)&magic, sizeof(magic));
+	if (ret != sizeof(magic)) {
+		pr_err("[ODU] Reading %d instead of %u\n", ret, sizeof(magic));
+		return -1;
+	}
+
+	if (magic != SOBJB_EE_MAGIC) {
+		pr_err("[ODU] Wrong magic (0x%08x != 0x%08x\n", magic, SOBJB_EE_MAGIC);
+		return -2;
+	}
+
+	for (ix = 0; ix < 2; ix++) {
+		int mac_offset;
+
+		/* offsetof(sob_odu_eeprom, mac_eth0) = 24 */
+		mac_offset = 24 + (sizeof(mac) * ix);
+		ret = i2c_read_reg(&client, mac_offset, mac, sizeof(mac));
+		if (ret != sizeof(mac)) {
+			pr_err("[ODU] Failed to read MAC address\n");
+			return -3;
+		} else {
+			pr_err("[ODU] Registering EEPROM MAC address\n");
+			eth_register_ethaddr(ix, mac);
+		}
+	}
+
+	return 0;
+}
 
 static int pcm051_coredevice_init(void)
 {
 	if (!of_machine_is_compatible("phytec,pcm051"))
 		return 0;
 
-	am33xx_register_ethaddr(0, 0);
 	return 0;
 }
 coredevice_initcall(pcm051_coredevice_init);
@@ -61,6 +109,10 @@ static int pcm051_devices_init(void)
 	if (!of_machine_is_compatible("phytec,pcm051"))
 		return 0;
 
+	/* First try to retrieve MAC address from SOB-ODU (>= v3) EEPROM */
+	if (sysmocom_odu_eth_init() < 0)
+		am33xx_register_ethaddr(0, 0);
+
 	switch (bootsource_get()) {
 	case BOOTSOURCE_SPI:
 		of_device_enable_path("/chosen/environment-spi");