diff --git a/arch/arm/cpu/armv7/omap-common/utils.c b/arch/arm/cpu/armv7/omap-common/utils.c
index 1696c2dbda..df5f817baa 100644
--- a/arch/arm/cpu/armv7/omap-common/utils.c
+++ b/arch/arm/cpu/armv7/omap-common/utils.c
@@ -60,3 +60,16 @@ void __weak usb_fake_mac_from_die_id(u32 *id)
 		eth_setenv_enetaddr("usbethaddr", device_mac);
 	}
 }
+
+void __weak usb_set_serial_num_from_die_id(u32 *id)
+{
+	char serialno[72];
+	uint32_t serialno_lo, serialno_hi;
+
+	if (!getenv("serial#")) {
+		serialno_hi = id[0];
+		serialno_lo = id[1];
+		sprintf(serialno, "%08x%08x", serialno_hi, serialno_lo);
+		setenv("serial#", serialno);
+	}
+}
diff --git a/arch/arm/cpu/armv7/omap5/prcm-regs.c b/arch/arm/cpu/armv7/omap5/prcm-regs.c
index 440bb40a14..f80d36dc3c 100644
--- a/arch/arm/cpu/armv7/omap5/prcm-regs.c
+++ b/arch/arm/cpu/armv7/omap5/prcm-regs.c
@@ -440,6 +440,10 @@ struct omap_sys_ctrl_regs const dra7xx_ctrl = {
 	.control_emif1_sdram_config_ext		= 0x4AE0C144,
 	.control_emif2_sdram_config_ext		= 0x4AE0C148,
 	.control_wkup_ldovbb_mpu_voltage_ctrl	= 0x4AE0C158,
+	.control_std_fuse_die_id_0		= 0x4AE0C200,
+	.control_std_fuse_die_id_1		= 0x4AE0C208,
+	.control_std_fuse_die_id_2		= 0x4AE0C20C,
+	.control_std_fuse_die_id_3		= 0x4AE0C210,
 	.control_padconf_mode			= 0x4AE0C5A0,
 	.control_xtal_oscillator		= 0x4AE0C5A4,
 	.control_i2c_2				= 0x4AE0C5A8,
diff --git a/arch/arm/include/asm/omap_common.h b/arch/arm/include/asm/omap_common.h
index c8c3e71b55..b0296fbae6 100644
--- a/arch/arm/include/asm/omap_common.h
+++ b/arch/arm/include/asm/omap_common.h
@@ -362,6 +362,10 @@ struct omap_sys_ctrl_regs {
 	u32 control_core_control_io1;
 	u32 control_core_control_io2;
 	u32 control_id_code;
+	u32 control_std_fuse_die_id_0;
+	u32 control_std_fuse_die_id_1;
+	u32 control_std_fuse_die_id_2;
+	u32 control_std_fuse_die_id_3;
 	u32 control_std_fuse_opp_bgap;
 	u32 control_ldosram_iva_voltage_ctrl;
 	u32 control_ldosram_mpu_voltage_ctrl;
@@ -578,6 +582,7 @@ void abb_setup(u32 fuse, u32 ldovbb, u32 setup, u32 control,
 s8 abb_setup_ldovbb(u32 fuse, u32 ldovbb);
 
 void usb_fake_mac_from_die_id(u32 *id);
+void usb_set_serial_num_from_die_id(u32 *id);
 
 void omap_smc1(u32 service, u32 val);
 
diff --git a/board/ti/dra7xx/evm.c b/board/ti/dra7xx/evm.c
index c1019289ba..d4648558ec 100644
--- a/board/ti/dra7xx/evm.c
+++ b/board/ti/dra7xx/evm.c
@@ -93,10 +93,16 @@ int board_init(void)
 int board_late_init(void)
 {
 #ifdef CONFIG_ENV_VARS_UBOOT_RUNTIME_CONFIG
+	u32 id[4];
+
 	if (omap_revision() == DRA722_ES1_0)
 		setenv("board_name", "dra72x");
 	else
 		setenv("board_name", "dra7xx");
+
+	id[0] = readl((*ctrl)->control_std_fuse_die_id_0);
+	id[1] = readl((*ctrl)->control_std_fuse_die_id_1);
+	usb_set_serial_num_from_die_id(id);
 #endif
 	return 0;
 }