diff --git a/plugins/udevng.c b/plugins/udevng.c
index ce8cdee1..4473c0a6 100644
--- a/plugins/udevng.c
+++ b/plugins/udevng.c
@@ -1111,7 +1111,6 @@ static gboolean setup_ublox(struct modem_info *modem)
 
 	ofono_modem_set_string(modem->modem, "Aux", aux);
 	ofono_modem_set_string(modem->modem, "Modem", mdm);
-	ofono_modem_set_string(modem->modem, "Model", modem->model);
 	ofono_modem_set_string(modem->modem, "NetworkInterface", net);
 
 	return TRUE;